Technology & Digital
E-Commerce
In recent years, India's e-commerce industry has experienced exponential growth, driven by increasing internet penetration, digital payments, online logistics, and customer engagement tools. The sector has empowered MSMEs, startups, and global brands, creating new avenues for business while simultaneously attracting heightened regulatory scrutiny.
Our E-Commerce Practice provides end-to-end support to online platforms, D2C brands, payment gateways, logistics providers, and digital advertisers. From business incorporation to compliance, funding, IP protection, and dispute management, we deliver strategic and practical legal solutions for clients across the e-commerce value chain.
Our Team and Approach
Our practice brings together specialists from corporate, intellectual property, technology, and dispute resolution teams, with extensive experience advising e-commerce platforms and marketplaces, fashion and sportswear online stores, online advertising & marketing agencies, digital payment gateways and fintech-backed commerce platforms, logistics-tech and supply chain companies, and early-stage startups and scaling D2C businesses. We support clients through the full lifecycle of their e-commerce business — from setup and funding to compliance, expansion, and dispute resolution.
Applicable Laws & Regulatory Framework
Customer rights, unfair trade practices, grievance redressal.
Data privacy, storage, and consent frameworks.
Foreign investment in marketplace vs. inventory-led models.
Brand and content protection.
Intermediary liability, platform responsibilities.
Product labeling and packaging compliance.
Anti-competitive practices, predatory pricing, platform dominance.
Advertising and influencer campaigns.
Regulatory & Statutory Authorities
FDI and e-commerce policy compliance.
Oversight of e-commerce platforms under Consumer Protection Act.
Packaging and labeling compliance.
Anti-competition and dominance-related disputes.
Enforcement of DPDP Act compliance.
Digital commerce tax compliance.
Licensing & Approvals
- •Startup incorporation & DPIIT recognition for e-commerce entities
- •FEMA/RBI approvals for cross-border funding and payment structuring
- •Legal Metrology registrations for packaged goods
- •Data protection registrations and certifications
- •IP registrations for brands, content, and proprietary platforms
Key Service Offerings
Advisory on inventory vs. marketplace models, seller onboarding, intermediary liability.
Drafting/vetting terms & conditions, returns, refund, and grievance redressal policies.
Drafting privacy policies, consent frameworks, and compliance audits under applicable laws.
With the Consumer Protection (E-Commerce) Rules, 2020.
Structuring distribution agreements, shelf-life regulations, and promotional compliance.
Advisory on FDI rules, FEMA compliance, and cross-border transactions.
Vendor agreements, distribution contracts, logistics and payment gateway agreements.
Safeguarding trademarks, copyrights, and licensing for digital content.
Representation in consumer disputes, competition law cases, and contractual conflicts.
Legal support for venture rounds, acquisitions, and investor exits.
Frequently Asked Questions
We start with a scoping consultation to understand your business model, current regulatory posture, and immediate priorities — then propose a tailored engagement rather than a one-size-fits-all package.
Yes. Our clients range from early-stage startups navigating their first licensing requirements through to established operators and multinational investors. We scale our advisory to the client's stage and scale.
Yes, representation before Department for Promotion of Industry and Internal Trade (DPIIT) and other applicable regulators is part of our practice in this sector, alongside the advisory and transactional work outlined above.
Yes — our sector teams combine regulatory advisory with litigation and dispute resolution capability, so clients have continuity of counsel if a compliance matter escalates into a contentious one.
Working In E-Commerce?